Bancolombia and Google join to create the School of Sustainability where, through the Street View platform, it is possible to travel to Santa Cruz del Islote, in northern Colombia, and access sustainability lessons that will allow reflection on care responsible for the resources.Tight but happy. This is how the inhabitants of Santa Cruz del Islote live, an island that in spite of its small surface area and of being densely populated, has become an example of sustainability and good practices.
It has four streets and the best known is perhaps La Cruz, which reaches the center of the islet, where the main square is. There converge the other three streets: The Oasis, which is nothing more than the prolongation of the Cross, Canilla Seca and the longest and widest of all: the Adiós. A path that owes its name to the custom of dismissing the dead of the town before embarking them to an island in front, Titipán, distant about 200 meters away, where the cemetery is.
But that is a very unusual ceremony. Santa Cruz del Islote measures almost one hectare and is populated by happy and optimistic people. It is a community that historically Bancolombia has supported and that, thanks to an alliance of that entity with Google, is today the center of the new School of Sustainability, product of the union of its knowledge in sustainable development and technology. The objective: to sow a reflection that leads to concrete actions and that connects people with the purpose of guaranteeing the future of the following generations.
Through the portal www.escuelasostenibilidad.com , available in Google Chrome, Colombia and the world can access knowledge on sustainable practices, both environmental and social and economic. This space offers stories, challenges, lessons and questions that users must resolve to graduate, and at the same time it will be an invitation to reflect and change behaviors, so that a real change is generated from each person. The purpose is to invite reflection on the responsible care of resources and in this way people are the essence of transformation.
“Bancolombia is the first bank in the country to join a company with the potential of Google and the best thing is that it is for a great purpose: to help build a future through the teaching of environmental, social and economic practices that allow people raise your level of consciousness in front of your own development; this way we will turn sustainability into a topic that we must take care of and not just worry, “says Juan Carlos Mora, president of Bancolombia” Sustainability is part of our DNA as a bank and as a brand. What happens with people and the environment interests us, and that is why we believe that this type of initiative contributes significantly to the construction of the future that will be seen in the appropriation of knowledge of each one of the people who decide to graduate. of this school, “he adds.
To ‘build’ this school, Google came with its Trekker that now allows all the curious to see every corner of this place in the Colombian Caribbean. The Trekker is a portable backpack equipped with a camera system on top, and whose portability allows Google to collect images while maneuvering through narrow spaces or locations that can only be accessed on foot.
The website of the School of Sustainability, which is available in English and Spanish, has Google Maps images, as well as audio and interactive texts that will facilitate the appropriation of this knowledge. Through Google Street View technology, it is possible to appreciate each of the streets of this town and to know it as if it were there, live and direct.
Through colorful tours, interactive classes and multimedia content, visitors to the island can learn about sustainability issues and learn more about the community, while exploring the place.
The Colombian Simón Brand was in charge of directing the videos and the lessons. With his extensive experience on documentaries, he managed to record the lives and daily lives of the islanders, through cinematic portraits and classes.
“We recorded every corner and crevice of the island using film, audio and text, as well as 360 ° photography, drones, underwater cameras and photogrammetry, which is 3D technology cartography. And to give life to the island we cut the sky of each sphere and replace it with a real sky in 3D, broadcast in real time. So when you move, the scenario changes but the sky remains the same, including the flight of the birds and the flashes of the lenses, “explains the director.
“It was when we turned the island into a 3D model with parallax effects that we were able to give the digital experience a real sense of depth. But what is even more incredible, is that it allows users to enter any location on the island to be able to explore it walking, “he adds.
“We deeply believe in the power that technology has to face the most important challenges of humanity and we are convinced that, thanks to the School of Sustainability of Bancolombia and the possibility that any person in the world will have to travel through this place through Street View, we will inspire thousands of people to incorporate sustainability into their daily habits “, concludes Katherine Forero, who led the project from Google Colombia.